Welcome to the crazy planet of social media. You know, the market segment where one particular day there’s absolutely nothing and then the next day there is a brand new company that is worth billions. The story of Instagram is just like this. This photo sharing social media hub came out of nowhere and ended up getting bought by Facebook for US$1 billion. Now comes the hard portion: how will Instagram’s item managers change points so that Instagram can start off to make cash… ?

Instagram’s World Now

Instagram is an “app” that runs on each Apple and Android mobile devices. The company has identified its mission statement as being “… to capture and share the world’s moments… ” It does this by enabling its customers to snap images with their cell phone cameras and then share them on the net.

When Facebook bought Instagram for US$1 billion, they did it for 1 single objective: to enable Facebook expand into the mobile market place segment. Facebook was struggling to capture a piece of this ever developing marketplace.

Instagram has an active user base of roughly 150M customers who all love the app’s cool, clean design that allows them to easily share photos. Any modify to this could immediately lead to users to leave and go locate a further app to use for their photo sharing wants – keep in mind what happened to MySpace?

What Instagram’s Product Managers Can Do

Instagram’s item managers have a genuine challenge in front of them. The essential to their success is to rethink their item improvement definition and obtain a way to add marketing to their app in a way that does not anger or upset their existing base of users. The initially step that the solution managers have taken is to catalog all of the brand marketers who are at the moment utilizing Instagram for free. This is a excellent work and they can in all probability add it to their item manager resume.

The product managers are now sitting down with those organizations to see how they can make marketing on Instagram even much more useful to them. The challenge that they face is that if the advertisements on the app become too “in your face”, then they risk driving their base of prospects away.

What is nonetheless missing from the item manager’s bag of tricks are the quantitative tools that they are going to want to make selling ad space productive. These tools will enable advertisers to determine the reach and the efficacy of their Instagram marketing efforts. The lengthy-term objective has to be to maintain things basic for the finish customers. If they make points also complex, then their solution will not be prosperous.

What All Of This Means For You

There is no doubt about it: Instagram is a extremely well-known social media service. However, invest in your brand with quality paid likes have a big difficulty: suitable now they do not have any way to make revenue. Facebook didn’t spend $1 billion dollars to acquire Instagram just mainly because they liked the way that it looked. They want it to make cash. Adjustments need to have to come about.

Instagram’s item managers have a delicate balance that they will need to strike that was never discussed in their item manager job description. On one particular hand they have to keep Instagram’s clean design that has attracted 150M users. On the other, they have to have to get started to add ads so that the enterprise can make income. A single of the largest challenges is that lots of firms are utilizing Instagram for no cost to promote their goods.