Each true estate agent has made use of some type of real estate postcard advertising over the span of their career. However quite a few of these agents waste thousands of dollars a year mainly because they do not make intelligent decisions about who to send their actual estate mailings to and what the mailings should really include.

As an agent for the past decade, I have produced a excellent living by applying true estate mailings to generate expired genuine estate listings. This report will clarify how I do it and how you can use genuine estate postcard advertising to beat your competitors and dominate your local market. The best aspect is, if you use these steps, you’ll save thousands of dollars each and every year on your mailings and sell far more houses than you ever have!

Step 1: Target Your True Estate Mailings

The biggest mistake agents make when starting a marketing and advertising campaign is to make their address list far as well significant. The common thinking amongst agents is that the additional people today they mail to, the extra company they will receive. Though this may well be accurate, handful of agents know how to mail to a considerably smaller sized list and nonetheless produce the same amount of organization. More than the years, I have steadily reduced my mailing list size while drastically increasing my revenue. Here are the tricks I use:

With rare exception, I no longer mail to complete neighborhoods (or “farm”). Rather, I target only expired actual estate listings and these that have been withdrawn from the marketplace.
As soon as I determine the expired and withdrawn residences, I determine the houses I want to marketplace to. If a household is in a slow moving or depressed area, I take them off my list. I only target residences that have a high probability of promoting. My understanding of the industry enables me to identify these residences immediately, but some houses I have to have to do a lot more investigation on. Even though this might take five-ten minutes per household, it will save time and income on the actual estate mailings (see under)

I scan every single of the expired true estate listings for the words “Brief Sale.” If the house owner demands to negotiate a short sale with the bank, it is pretty much under no circumstances worth my time or the cost to add them to my campaign.
yoursite.com may perhaps appear tedious, but these steps will identify a list of houses in your market place that are worth your comprehensive attention. Having a extremely targeted list of a single to two hundred homes is far extra precious than obtaining a list of thousands of houses that might not be looking to sell.

Step 2: Clever Actual Estate Postcard Marketing and advertising

Now that you have spent the time to study and determine the withdrawn and expired actual estate listings, you happen to be ready to out-market place your competition.

Although the rest of the agents in your marketplace will have spent all of their money sending one particular postcard to thousands of people today, you can now spend a great deal less funds sending several postcards to the smaller, targeted list you’ve designed. Here’s a list of items I send out to my small list:

On the very first day the listing comes off of the market place, I send a jumbo, complete colour postcard to the homeowner. This postcard needs to be large and impressive, because the day the dwelling is off the industry, several agents will send their 1 and only postcard to the property. Make yours stand out.
On the second day, I send yet another postcard to the residence. This is normally a smaller, complete colour 6 x 4 postcard. Make this postcard look similar to your first (i.e. identical logo, colors, and so on). For my actual estate postcard marketing campaign, this postcard tells the homeowner that I actually want to sell their property and I never ever give up.
On the third day I send an additional jumbo complete colour postcard. It utilizes the similar logo, colors and so on, and says a thing to the effect of “See, I told you I never ever give up.”
Two days Later, they acquire an additional postcard asking “Do not you want to sell your dwelling? Why haven’t you named?” My competition gave up on day two. I now have four promoting pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their home.
The response to this campaign is extraordinary and when I do spend the income to send 4, complete color postcards (and in some cases a fifth comply with up), simply because I was smart about my list, I’m spending substantially significantly less than my competitors and my genuine estate postcard promoting campaigns have an unbelievable rate of return!

Step 3: Save Even Far more Income on Your Genuine Estate Mailings

If you stick to my actions, you will currently be saving thousands of dollars on your genuine estate marketing and advertising while generating more funds. Here’s how to save even more on your real estate postcard advertising:

Use on the net printers and use a coupon! Numerous on-line printers that present postcard printing present promotions and discounts.
Order your postcards in bulk all at after. I use the very same postcards for each home, so I order all of my real estate postcard advertising and marketing supplies at the very same time. I order them with no postage and have them mailed to me. I then print out labels and affix the postage myself for every single mailing. Most suppliers give discounts for orders over 500 pieces.